lim women across the globe have been often excluded by brands when it comes to swimwear. However, there has been a surge recently of labels finally catering to more modest customers, such as Lyra, a modest swimwear brand created by Ikram Zein. Lyra was created out of Zein’s own personal struggle with finding swimwear that was reflective of her modest and active lifestyle. For about a year, she collected ideas and insights from potential customers, then creating and trying various designs before finally launching Lyra.
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