Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.
Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns - Barnard
Joanna Williams on LinkedIn: Brands shouldn't underestimate the truly disruptive force of Gen Z
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Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri
Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire
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Fashion Victims: Dupes Are A Serious Problem - Above the Law
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